CASE STUDY / SHORT-FORM VIDEO

Influicity

How consistent, platform-native editing helped expert-led ideas earn millions of views across TikTok, Instagram and YouTube.

6.3MTikTok views in one month+309.4% vs. the previous period
27.2Knew Instagram followers5.3M views during November 2024
105.9KYouTube Shorts views+40% month over month

THE NUMBERS, IN CONTEXT

Performance evidence from the reporting period.

Selected TikTok and Instagram analytics show the reach, engagement and audience growth generated by the short-form workflow.

Influicity TikTok performance overview for November 2024
TikTok performance overview · November 2024
Influicity Instagram performance overview
Instagram performance and audience growth

THE CHALLENGE

Make expert ideas stop the scroll—without losing their substance.

Influicity had a strong point of view and a growing library of source material. The challenge was turning those ideas into short videos that immediately earned attention while still feeling credible and useful.

Convertico edited and packaged the content with fast pacing, readable captions, visual emphasis and platform-specific versions for TikTok, Instagram and YouTube Shorts.

THE SYSTEM WE RAN

01

Select

Find the strongest ideas, hooks and moments inside the source footage.

02

Edit

Use pacing, captions and visual treatments to hold attention.

03

Adapt

Package each edit for the conventions of TikTok, Reels and Shorts.

04

Publish

Maintain a repeatable flow of platform-ready founder content.

WHAT MOVED

Stronger edits translated into attention, sharing and audience growth.

281K TikTok likes, up 461.8%.

45K TikTok shares, up 603.4%.

332.9K Instagram interactions, up 58%.

+248 YouTube subscribers from Shorts, up 46%.

TURN EXPERTISE INTO MOMENTUM

Recording useful ideas but not publishing enough of them?

We can turn source footage into a reliable stream of sharp, platform-ready content—then connect it to the rest of your publishing system.

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