Discuss your content system
Equipment &
Contracting
How a focused content-curation system turned specialist industry knowledge into millions of organic views.
THE NUMBERS, IN CONTEXT
Platform reporting behind the headline results.
Selected screenshots from the documented reporting period provide direct evidence for the performance figures above.
THE CHALLENGE
Turn a deep content archive into consistent, relevant social publishing.
Equipment & Contracting already had specialist knowledge and industry material. The opportunity was to package it more consistently, select formats with a higher chance of earning attention, and reach people beyond the existing audience.
Convertico planned the publishing rhythm, curated source material and prepared platform-ready posts for Facebook and Instagram.
THE SYSTEM WE RAN
Curate
Identify useful, visual stories from the existing content ecosystem.
Package
Shape strong hooks, clear captions and platform-appropriate formats.
Publish
Maintain volume and consistency without burdening the internal team.
Learn
Use reach, watch time and interaction signals to guide the next cycle.
WHAT MOVED
Visibility grew far beyond the existing follower base.
8.8M three-second Facebook video views, up 101.4%.
278.1K one-minute video views, up 183.7%.
171.6K Facebook content interactions.
53.4K unique Instagram accounts reached, up 103.2%.
BUILD YOUR CONTENT ENGINE
Have valuable content but not enough distribution?
We can turn your existing expertise into a consistent publishing system across web, social, email and video.
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