Discuss your content system
Pile Buck
How consistent, story-led publishing expanded the reach of a specialist marine and deep-foundations publication.
THE NUMBERS, IN CONTEXT
Organic performance, shown in the source analytics.
These reporting screenshots support the reach, viewing and audience-growth figures documented for the campaign.
THE CHALLENGE
Make specialist industry expertise accessible and shareable.
Pile Buck serves a technical audience in deep foundations and marine construction. The content needed to preserve that credibility while becoming more visual, approachable and consistent across social media.
Convertico curated source material, planned the publishing rhythm and used project documentation and video storytelling to extend the publication’s reach beyond its established audience.
THE SYSTEM WE RAN
Source
Find valuable projects, technical stories and visual material worth sharing.
Frame
Give specialist content a clear hook without oversimplifying it.
Publish
Run a consistent mix of video, photography and interactive posts.
Optimize
Use audience and retention signals to shape the next publishing cycle.
WHAT MOVED
Organic content reached a much larger non-follower audience.
94% of Facebook views came from non-followers.
2.6K net new followers were added.
500% growth in returning viewers.
157 pieces of content published with 0% ad spend.
EXPAND THE REACH OF YOUR EXPERTISE
Publishing valuable content to the same familiar audience?
We can build a repeatable distribution system that helps specialist knowledge travel further—without sacrificing credibility.
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